Section A: Theoretical Evaluation of Production
Candidates answer two compulsory questions. The first requires them to describe and evaluate
their skills development over the course of their production work, from Foundation Portfolio to
Advanced Portfolio. The second asks them to identify one production and evaluate it in relation to
one theoretical concept.
Question 1(a) requires candidates to describe and evaluate their skills development over the
course of their production work, from Foundation Portfolio to Advanced Portfolio. The focus of this
evaluation must be on skills development, and the question will require them to adapt this to one or
two specific production practices. The list of practices to which questions will relate is as follows:
Digital Technology
Creativity
Research and planning
Post-production
Using conventions from real media texts
In the examination, questions will be posed using one or two of these categories.
Where candidates have produced relevant work outside the context of their A Level media course,
they are free to additionally refer to this experience.
Question 1(b) requires candidates to select one production and evaluate it in relation to a media
concept. The list of concepts to which questions will relate is as follows:
Genre
Narrative
Representation
Audience
Media language
In the examination, questions will be set using one of these concepts only. (but you would need to prepare for all)
In some circumstances, candidates will be expected to select the production that appears to relate
most effectively to the specific concept that arises in the exam question. However, the requirement
for candidates to evaluate one of their productions in relation to a concept does not assume that
the concept will necessarily always fit easily and in an orthodox way. Thus in some cases
candidates will be describing their productions in terms of them not relating straightforwardly to the
concept. For example, a candidate producing three websites over their two portfolios might
describe ways in which websites cannot be understood easily through applying conventional
narrative theory. Whether the candidate applies the concept to the product or uses the production
to challenge the concept, it is essential that candidates are sufficiently knowledgeable about the
concept for either approach. Candidates may choose to write about work undertaken at AS or A2,
main task or preliminary/ancillary.
Section B: Contemporary Media Issues
One question to be answered from a choice of six topic areas offered by OCR. There will be two
questions from each topic area.
The topic areas require understanding of contemporary media texts, industries, audiences and
debates.
Candidates must choose one of the following topic areas (we are studying Media in the Online Age), in advance of the examination and,
through specific case studies, texts, debates and research of the candidates’ choice, prepare to
demonstrate understanding of the contemporary issue. This understanding must combine
knowledge of at least two media and a range of texts, industries, audiences and debates, but these
are to be selected by the centre / candidate. The assessment of the response will be generic,
allowing for the broadest possible range of responses within the topic area chosen. Each topic is
accompanied by four prompt questions, and candidates must be prepared to answer an exam
question that relates to one or more of these four prompts. There should be emphasis on the
historical, the contemporary and the future in relation to the chosen topic, with most attention on
the present. Centres are thus advised to ensure that study materials for this unit are up to date and
relevant.
Topic Content Prompts
Candidates are free to study any media texts, theories, case studies, debates and issues,
providing they relate to the four prompts for the topic area selected. The exam question:
Media in the Online Age
How have online media developed?
What has been the impact of the internet on media production?
How is consumer behaviour and audience response transformed by online media, in relation to
the past?
To what extent has convergence transformed the media?
Candidates might explore combinations of any two media, considering how each (or the two in
converged forms) can be analysed from the above prompts. Examples might be music
downloading and distribution, the film industry and the internet, online television, online gaming,
online news provision, various forms of online media production by the public or a range of other
online media forms.
